The Telegraph – Audience Development Internship (Lifestyle)

Location: London

Closing date: Ongoing

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

This role will help the SEO Team (Lifestyle section) look at what our audience search for, the actual search terms or keywords typed into search engines and which search engines are preferred. Then optimizing our website, which may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Lifestyle on-line includes Food, Property and Gardening sections.

During this internship we will develop and inspire you as a digital native, who is hungry to prove themselves and want to show that they have a lot to offer. The lucky intern will be developed in terms of contenet development (including content research, search optimisation, social media, web analytics, picture editing and copyrights).


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